Home Pros Construction Website and Branding

Project Overview

Home Pros Construction, a roofing and home remodeling company in Lane County, Oregon, needed a modern website that clearly highlighted their roofing services, built trust with homeowners, and generated more local leads.

Their previous online presence lacked clear branding, customer testimonials, and streamlined calls-to-action. The challenge was to design a conversion-focused website that reflected their reputation as Lane County’s trusted roofing experts.

Strategy

Designed a bold hero section showcasing the company owners to build personal trust.

Added service highlights and badges (BBB, HomeAdvisor, Owens Corning, Lowe’s) for instant credibility.

Implemented local SEO structure targeting “Lane County Roofing Contractors” and nearby cities.

Created trust-driven sections: testimonials, client stories, certifications, and project showcases.

Optimized for lead capture with multiple CTAs like “Schedule Your Free Roof Inspection.”

Design

Used a gold, black, and white color scheme for a professional yet approachable look.

Featured local crew photos to humanize the brand.

Built service blocks for roofing, remodeling, gutter repair, siding, and painting.

Added FAQ accordion section to address common customer concerns directly.

Integrated badges and certifications in high-visibility areas for credibility.

User Experience

Mobile-optimized design for easy use by homeowners on the go.

Clear navigation for roofing, remodeling, and specialty services.

Sticky contact options and repeating CTAs to increase conversions.

Highlighted financing and insurance claim support to overcome buyer hesitation.

Results

• +75% increase in local roofing inquiries within 90 days.
• Ranked for “Roofing Contractor Lane County” and “Roof Repair Springfield, OR.”
• Strengthened brand perception as a community-rooted, family-owned roofing company.
• The client received positive feedback from homeowners who found the new site much easier to use.

✅ Final Outcome: Home Pros Construction’s new website now stands out in a competitive Oregon roofing market, converting more leads, showcasing their expertise, and reinforcing their reputation as Lane County’s trusted home improvement experts.